Taiwan trademark system
- ※Meaning
A trademark is a sign of identifying own products and can be a word, design, symbol, color, sound and hologram or the combination of the said characteristics applied to the product, packaging or container sold throughout the markets or advertisements (such as digital audio-visual means, electronic media, Internet or other media).
- ※Function
A trademark is to identify the origin of products so the consumers could choose easily;a trademark is to identify the quality of products so the products with same trademark should maintain consistent on quality;a trademark is to be a salesperson so the consumers will do purchasing continuously due to trusting a mark or relying on the impression created by a mark.
- ※Trademark Basics
- (1) Element – A trademark shall have a characteristic of distinctiveness, which is able to
identify and distinguish personal goods from the goods of others.
- (2) Type – Trademark, Collective Trademark. Except the trademark identifying the goods
and services, Certification Marks and Collective Membership Marks are
regulated in Trademark Laws.
- (3) Term – 10 years from the date of registration and can be renewed to successive 10-year within 6 months proceeding to the expiry date.
- (4) Classification – Different goods and services have been classified by the Nice International Classification of Goods and Services into 45 classes (1 to 34 cover goods, and 35-45 services)
- ※Application for a trademark
Application → Issue application number →Formality Examination → Substantive Examination →
【】 (Grant) → Granting notification → Paying registration fee → Publication of registration and issue certificate → (an opposition may be filed within 3 months by any third party; after 3 months, only invalidation and revocation could be filed)
【】 (Remedy for rejection) → Rejection → Administrative Appeal → Administrative Litigation to Intellectual Property Court → Administrative Litigation (Appellate review) to Superme Administrative Court
- ♦ If revoking original decision(s)/measure(s) is carried off during the procedure of remedy action, generally approval examination will be expected and continue the registration procedure.
- ♦ Since November 28, 2003, sound and three-dimensional shapes (such as the external packaging of products or bottles) can be registered as a trademark. Then, since July 1, 2012, motion, hologram (laser drawing), scent or sense of touch can be registered as a trademark.


